The Hurdle of Web3 Onboarding
You know what’s exciting? The transformational power of web3 technologies! It’s changing how we handle digital stuff, but the journey isn’t always smooth. A big hurdle most web3 projects face today is making it easy for both web2 and web3 users to join in. Moving from fiat to crypto or making the first crypto wallet can be a little tough for beginners. This tough step, or the little hurdle from fiat to crypto or fiat onramp, is exactly where our story with FitBurn starts.
Meet FitBurn: The Fitness Revolution
Let’s take a moment to talk about FitBurn, which, like many others, was encountering fiat to crypto onramp issues. FitBurn offers a mobile application that is nothing short of a revolution in the world of fitness. Imagine users participating in fitness challenges, monitoring their progress, and earning rewards in the form of $CAL tokens. Add NFT memberships, boosters, and AI-driven customized workout plans to the mix, and you have a fitness app that rewards exercising like never before.
What obstacle did FitBurn had when onboarding users?
While FitBurn was reshaping fitness, they bumped into a common hurdle. The journey to becoming a FitBurn user, especially for web2 users, was far from smooth.
This involved 7 steps complex onboarding flow:
- Setup a MetaMask wallet
- Register on a centralized exchange
- Buy USDT on exchange
- Buy $CAL tokens.
- Send it to MetaMask wallet
- Go to FitBurn’s platform
- Purchase NFTs
Sounds complicated for web2 users, right? This whole process of hopping between different platforms disconnected a lot of people who wanted to be part of the FitBurn fitness journey and also hurt FitBurn’s business growth and reach. FitBurn needed to find an easier way for users to join their platform, and that’s when they found us, Swipelux.
How We Helped FitBurn?
Swipelux offers fiat-to-tokens on-ramp, fiat-to-NFT payment rails, one-step wallet, and Zero ID (Digital Identity Solution). Our flagship product, ‘Token Checkout, lets users buy $CAL tokens directly on FitBurn’s platform. This means new users don’t have to go through complicated onboarding steps like creating a Metamask wallet, registering on a crypto exchange, buying crypto, swapping it, then bringing it back to their wallet, and finally returning to FitBurn to buy NFTs.
Instead, FitBurn now has a simple onboarding flow:
- Go the FitBurn’s platform to buy $CAL tokens.
- Enter the amount
- Pass phone, email & KYC verification (one-time)
- Submit the wallet address (or instantly create one on the same page)
- Pay with a card (Visa/Mastercard)
Easy, right? The coolest part is — The whole process happens right on FitBurn’s platform!
No more need to bounce between different platforms — Swipelux's fiat onramp integration is making things smooth and easy for end-users. We’re helping FitBurn in connecting their awesome services with future users, whether they’re from the traditional web2 or the new web3.
Results
- Userbase Expansion: A 25% increase in the total number of users demonstrates the growing popularity and wider acceptance of the FitBurn platform.
- Retention Rate: 57% of users returned for another purchase, signifying strong customer loyalty and validating the user-friendly nature of the platform.
- Organic Conversion Rate: We recorded a 15% conversion rate, indicating more individuals transitioning from mere spectators to active platform users.
Why FitBurn Has Chosen Us?
“We chose Swipelux as our online payment provider because of their impeccable reputation for security and reliability. In our industry, it’s crucial to have a partner who ensures smooth, seamless transactions while prioritizing customer data protection. Swipelux delivered on these expectations and more. Their innovation, exceptional customer service, and easy-to-use interface make online payments a breeze for our customers, enabling us to focus on delivering the best fitness solutions. Collaborating with Swipelux has undeniably bolstered our digital footprint and customer trust.”
Ferhat Kacmaz, CEO & Co-Founder of FitBurn
Celebrating FitBurn’s Success and the Swipelux Partnership
As we wrap up this success story, let’s celebrate FitBurn’s impressive growth, their seamless user onboarding experience, and their innovative fitness ecosystem. It’s exciting to see how our partnership has resulted in real, transformative change, not just for FitBurn, but for their ever-growing community of users too. And in the fast-paced, ever-evolving world of web3, such success stories fuel our commitment to keep pushing the boundaries, ensuring the best for our partners and their users.
Finally, we’d like to express our deepest gratitude to FitBurn for placing their trust in us and for their open collaboration throughout this journey. Sharing their story helps shed light on the fiat onramp challenges in the web3 space and how a little trust in the right partner can set the stage for incredible success.
Cheers to FitBurn! Here’s to celebrating more achievements and looking forward to the exciting future of web3. Let’s build it together!
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