Hey readers,
We are the Swipelux team, and we're excited to share the success of our latest Loyalty Campaign with Concordium 🙂

To start this open discussion, we’d love to explain what goes on behind these campaigns and how we actually run them. Loyalty campaigns are a product of Swipelux, powered by ZeroID. These campaigns allow our clients to engage directly with their users.
We’ll keep the technical details like ZK proofs and Soul-Bound Tokens to a minimum, but trust us—the idea behind ZeroID is huge, and we’re thrilled to keep pushing it forward 🙂

Now, back to the Loyalty Campaign:
We’ve built a strong partnership with Concordium, helping them enhance their blockchain offerings. In a short time, we successfully listed two of their tokens—CCD and EuroE—so we had a clear understanding of what to expect from one another.

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The Profile:

Concordium is a Layer-1 blockchain that specializes in identity, security and verifiable credentials solutions.

Concordium integrates identity verification and authentication directly into the protocol, balancing privacy with accountability through the use of zero-knowledge proof technology. This ensures that personal information remains anonymous while adhering to the highest standards of security, compliance, sustainability, speed, and scalability.

Backed by scientific research & development, Concordium is committed to addressing real-world challenges and use cases.

With its unique approach, Concordium needed an effective way to engage their audience, reward active participants, and boost community involvement..

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A Problem to Solve:

Concordium, as a compliance and regulation-ready blockchain, does not conduct airdrops, making it challenging to attract the necessary attention in the blockchain space.

While they’ve explored various methods to boost community engagement, Concordium has faced several challenges, such as farmed accounts, difficulties distributing rewards, compliance hurdles, and a lack of gamification.

And don’t forget—the main goal of these airdrops is to engage Concordium’s audience, reward loyal users, and create buzz around the Concordium wallet.

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Why Our Loyalty Campaign Was the Right Solution

Concordium needed a way to draw attention to their wallet, drive registrations, and reward their community in a structured and secure way. After some discussions, it became clear that our loyalty campaign system provided the solution they needed.

Loyalty Campaigns, like the one we designed for Concordium, offer a suite of benefits:

  • Fair Airdrop Distribution: Swipelux’s smart contracts ensure rewards are distributed securely and in compliance with regulations.
  • Engaging Gamification: Our visually appealing solution makes participating fun and easy, while saving time and money.
  • Farming Protection: ZeroID’s robust system prevents duplicate accounts, preserving marketing budgets.
  • Comarketing Power: Loyalty campaigns boost user engagement, making promotion a breeze and amplifying visibility.

With this approach, we provided Concordium with a direct solution to enhance their community engagement.

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Loyalty Campaign Details 

Concordium Goals: 

  1. Increase attention for the Concordium wallet.
  2. Maximize user registrations.
  3. Select 300 winners who successfully completed all tasks.

Campaign Dates: March 20, 2024 – April 1, 2024

Budget: $10,000 USD worth of CCD

Promotional Channels: Twitter, Email newsletters, Telegram

Reward distribution: Handled by Swipelux using a smart contract

CTA:

  • Follow Concordium on X
  • Like, share, and tag a friend in a post
  • Join the Concordium Telegram group
  • Download the Concordium wallet and create an account

Everything was designed to be smooth, engaging, and easy for users to follow. And, on our end, we handled the rewards distribution via smart contracts to ensure everything went off without a hitch.

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The Results We Achieved Together

Now, let’s dive into the numbers! We’re proud of what we accomplished with this campaign:

Social Media Reach and Interactions:

  • Email campaigns reached over 3,500 people, with a 15% interaction rate.
  • Twitter posts generated over 6,200 views and 120 interactions during the first interaction.
  • A follow-up post for winners saw 2,126 views and 50 interactions.
  • The blog post on the campaign attracted 300 views.

User Participation:

  • Number of users acquired: 547
  • Users who completed all tasks: 471
  • Winners selected: 300

Each task was sequential, creating a smooth funnel that led users from registration to reward. We gathered all the winners’ CCD addresses and distributed rewards accordingly.

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Conclusion of the campaign 

Ultimately, the campaign achieved exactly what Concordium needed. We attracted attention to the Concordium wallet, secured numerous new registrations, and distributed rewards fairly and securely among unique users. 

Plus, we learned a lot of new things that helped us improve for the future campaigns 😎

Trust Us to Deliver Results

If you’re considering a loyalty campaign for your own brand, let us show you what we can do. Concordium trusted us to solve their problems, and we’d love to do the same for you. Check out our Loyalty Program here and try here.

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Let’s make something amazing together !

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